Latest case study:
Hemi. Website redesign for a Bitcoin L2 Read →

Your website is losing clients you never see. I find out why.

Audit first, then design the fix and ship it.
No guesswork, no months-long agency process.

Dmitry
Chernov
Web & Product Architect AI, SaaS & Web3
Available
Remote / UTC+4 / 14:28
40–70+ findings across brand, UX, UI, and conversion. Delivered in 2 business days.
14 years
Web and product design experience
170+
Projects shipped successfuly
7,500+
Design reviews conducted
2M+
Users on a shipped product

Projects that went from broken to shipped.

Explore all projects AI/ML, SaaS, Web3, Dev Tools

Every project starts with the audit.
The redesign follows from what it finds.

01 Website Audit
Deep diagnostic across 4 pillars. You keep the findings and 90-day plan regardless of what happens next.
40–70+ findings across Brand, UX, UI & Conversion
ICP report + competitive snapshot
60-min deep dive on findings
90-day prioritized action plan
Deliverable: Audit report. 40–70 findings, by impact.
02 Full Redesign
Brand, UX, copy, UI design, and a working website. Full cycle — from audit findings to shipped product.
Brand strategy & visual identity
UX architecture, wireframes & copy
UI design system & all screens
AI-accelerated Rails build, shipped to your domain
Deliverable: Live website. No guesswork.
40–70+ findings
Across Brand, UX, UI, and conversion.
2 days
From kickoff to full report.
Own methodology
Accelerated with AI data collection.

What clients say.

"
"Hemi rebuilt its digital presence to function as conversion infrastructure for institutional decision-makers. The new website was architected around how institutions actually evaluate Bitcoin infrastructure: audience-specific entry points, evidence-driven content hierarchy, and clear conversion paths from understanding to deployment. The site now functions as active business development infrastructure, supporting capital conversations, partnership evaluations, and institutional onboarding at the scale Hemi's growth demands."
Hemi
2025 Year in Review, Hemi
"
"The design team demonstrated exceptional professionalism, creativity, and reliability in developing the brand and website for osmi.ai. They delivered high-quality work on time and made the entire process enjoyable."
Chris Chuter
Founder, OSMI, OSMI
"
"Dmitry has been an invaluable member of the Gala design team. He has demonstrated exceptional talent, creativity, and dedication to the craft. Dmitry is a truly gifted designer that stands out for his remarkable adaptability, communication efficiency and innovative thinking, consistently delivering designs that are not only visually striking but also effectively embody the project objectives."
Enrico Rolando
Lead UX Designer, GALA Music
"
"The visuals Dmitry made look incredible across the board! The landing page is easily one of the best work I’ve ever seen and really blew me away! Out of all the designers I’ve worked with, quick turnaround and incredible quality like this is rare. Probably in the top 1% I’ve ever worked with. The team has consistently exceeded expectations!"
Padgett Ong
CTO, ZenChain
"
"We've worked with Dmitry as a web and graphic designer. He has fully satisfied our design needs in marketing. He helped us create landing pages, onboarding flows, pitch decks, and advertisements. He has also fully refined our website — fine-tuned typography and visual style, fixed composition problems, redesigned several pages from scratch and rebuilt our website on Webflow with a Client-First methodology. Dmitry is fast and responsive, and he creates a really clean design."
Seb I.
Co-Founder, Inflow
"
"We engaged Dmitry to help plug a UI/UX gap within our product and engineering department. From the wide range of applicants, Dmitry was a clear standout, with his methodical approach but more importantly his ability to clearly communicate and align it with stakeholder requirements. Dmitry's work is of an exceptionally high quality, requested modifications happen at lightning speed and ability to accommodate varying levels of requirements or guidance is a clear sign of his hard-earned experience throughout his career."
Kar Hay Ho
Co-Founder, Massive Rocket

Your website has problems you can't see. I'll find them for you.

Free 30-minute call. No commitment. I'll ask about your product and show you where the biggest friction is.

Dmitry Chernov
Web & Product Architect AI, SaaS & Web3
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